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Mailyser Product Update


Hey, Matt here. I wanted to give a bit of an update on what we have been working on with Mailyser.


I recorded this video to explain what we have been building, and what is coming in the next month or so.



As a recap - what is Mailyser?

Mailyser is building a modern deliverability reputation and content platform that provides email marketers and deliverability experts with comprehensive tools and insights needed for effective email inbox delivery.

Our goal is to build not just another tool, but a modern solution designed to tackle the evolving challenges faced by email marketers and deliverability experts today.


How are we going to do that?


  1. Mailyser is built with Modern Technology at its Core

Mailyser is built on a foundation of modern, flexible, and open technology that allows for rapid integration and scalability. This means we can easily partner with other email platforms in the tech ecosystem. You can run tests and get results via our API, not just our interface.


It also allows us to build and iterate fast on the product.


Got a product suggestion? We can implement it in days, not months.


2. We are transparent and flexible

We aim to be transparent in a sometimes opaque field of deliverability.

This transparency is matched with a flexible approach to usage and pricing, moving away from traditional user or seat-based models, which can be restrictive.


3. We help fix, not just tell you the issue

Mailyser doesn't just tell you the issues, but either fixes them automatically or gives you suggestions on how to fix them.

Our testing & monitoring platform reports an issue - what you do next is important. We will show you how to fix the issue - not just tell you there is an issue.


4.What we shipped in April:


April has been a cracking month for us and we are moving at warp speed, here is what we shipped product-wise in April:


  • Admin stuff you won't see as a user of the platform

We did some admin work to help us manage everything much quicker in the back end of the platform. Great for us, less exciting for you :-)


  • Enhanced Seed accounts

Mailyser has integrated major provider seed accounts to precisely determine individual inbox placements across all major email clients like Gmail, Yahoo, and Hotmail.

This feature is coupled with UI segmentation and a graphical breakdown of inbox versus junk placements, providing a visual and intuitive way to assess email performance.


  • Spam issues and AI-powered actionable fixes

One of the standout features of Mailyser is its AI-powered spam suggestion and email health overview. This tool interprets the overall health of your emails and provides tailored advice to optimise your messages. This technology not only identifies issues but also suggests actionable fixes, pushing the boundaries of proactive email management.


What's coming down the pipe?

We are set to introduce AI-based content suggestions aimed at increasing user engagement. By improving content relevance and appeal, these suggestions are designed to enhance the likelihood of emails being opened and clicked, which is crucial for building a positive deliverability reputation.


Thanks, and shout if you have any questions or feedback!

Matt

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